my last duchess Essay -- essays research papers

Poets often use literary techniques to clearly convey the personalities of their speakers. In â€Å"My Last Duchess†, Robert Browning uses point of view, diction, and imagery to achieve a powerful effect, underlining the attitude and personality of the Duke.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In a dramatic monologue, character development is based on what the speaker says, and how he says it. In â€Å"My Last Duchess†, the speaker of the monologue addresses a fictional audience, and the reader is seen as an unnoticed third party. It is because of this viewpoint that the reader is able to analyze the words and actions of the Duke, gaining insight into his life and personality that he is not aware of giving. While the poet uses his words to convey his intended meaning, it is up to the reader to draw his own conclusion, through the witnessed events and conversation. His arrogant and possessive nature must be inferred of the Duke’s character from the way he speaks, just as the details of the setting and situation must be inferred from his own words. Although the reader is not directly spoken to in the poem, evaluation of the Duke’s showy attitude can be inferred through his concern with the artwork and his nonchalant description of his wife, which is noticed by the uninvolved reader.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The Duke wants to present himself as a powerful and sophisticated man, and he does so in the beginning. However, as he ...

Marketing Management – Coca Cola India

Coca Cola India's Thirst for the Rural Market Coca Cola India's Thirst for the Rural Market: ‘Thanda' Goes Rural In early 2002, Coca-Cola India (CCI) (Refer Exhibit I for information about CCI) launched a new advertisement campaign featuring leading bollywood actor – Aamir Khan. The advertisement with the tag line – ‘Thanda Matlab Coca-Cola' was targeted at rural and semi-urban consumers. According to company sources, the idea was to position Coca-Cola as a generic brand for cold drinks. The campaign was launched to support CCI's rural marketing initiatives. CCI began focusing on the rural market in the early 2000s in order to increase volumes. This decision was not surprising, given the huge size of the untapped rural market in India (Refer Exhibit II to learn about the rural market in India). With flat sales in the urban areas, it was clear that CCI would have to shift its focus to the rural market. Nantoo Banerjee, spokeswoman – CCI, said, â€Å"The real market in India is in the rural areas. If you can crack it, there is tremendous potential. However, the poor rural infrastructure and consumption habits that are very different from those of urban people were two major obstacles to cracking the rural market for CCI. Because of the erratic power supply most grocers in rural areas did not stock cold drinks. Also, people in rural areas had a preference for traditional cold beverages such as ‘lassi'6 and lemon juice. Further, the price of the beverage was also a major factor for the rural consumer. CCI's Rural Marketing Strategy CCI's rural marketing strategy was based on three A's – Availability, Affordability and Acceptability. The first ‘A' – Availability emphasized on the availability of the product to the customer; the second ‘A' Affordability focused on product pricing, and the third ‘A'- Acceptability focused on convincing the customer to buy the product. Availability Once CCI entered the rural market; it focused on strengthening its distribution network there. It realized that the centralized distribution ystem used by the company in the urban areas would not be suitable for rural areas. In the centralized distribution system, the product was transported directly from the bottling plants to retailers (Refer Figure I). However, CCI realized that this distribution system would not work in rural markets, as taking stock directly from bottling plants to retail stores would be very costly due to the long distances to be covered. The company in stead opted for a hub and spoke distribution system (Refer Figure II). Under the hub and spoke distribution system, stock was transported from the bottling plants to hubs and then from hubs, the stock was transported to spokes, which were situated in small towns. These spokes fed the retailers catering to the demand in rural areas. CCI not only changed its distribution model, it also changed the type of vehicles used for transportation. The company used large trucks for transporting stock from bottling plants to hubs and medium commercial vehicles transported the stock from the hubs to spokes. For transporting stock from spokes to village retailers, the company utilized auto rickshaws and cycles. Commenting on the transportation of stock in rural markets, a company spokesperson said, â€Å"We use all possible means of transport that range from trucks, auto rickshaws, cycle rickshaws and hand carts to even camel carts in Rajasthan and mules in the hilly areas, to cart our products from the nearest hub. â€Å"7 In late 2002, CCI made an additional investment of Rs 7 million (Rs 5 million from the company and Rs 2 million from the company's bottlers) to meet rural demand. By March 2003, the company had added 25 production lines and doubled its glass and PET bottle capacity8. Further it also distributed around 2,00,000 refrigerators to its rural retailers. It also purchased 5,000 new trucks and auto rickshaws for boosting its rural distribution. Through its rural distribution initiatives, CCI was able to increase its presence in rural areas from a coverage of 81,383 villages in 2001 to 1,58,342 villages in August 2003. Apart from strengthening its distribution network, CCI also focused on pricing in rural market. Affordability A survey conducted by CCI in 2001 revealed that 300 ml bottles were not popular with rural and semi urban residents where two persons often shared a 300 ml bottle. It was also found that the price of Rs10/- per bottle was considered too high by rural consumers. For these reasons, CCI decided to make some changes in the size of its bottles and pricing to win over consumers in the rural market. In 2002, CCI launched 200 ml bottles (Chota Coke)9 priced at Rs 5. CCI announced that it would push the 200 ml bottles more in rural areas, as the rural market was very price-sensitive. It was widely felt that the 200 ml bottles priced at Rs. 5 would increase the rate of consumption in rural India. Reports put the annual per capita consumption of bottled beverages in rural areas at one bottle as compared to 6 bottles in urban areas. The 200 ml bottles priced at Rs. 5 would also make CCI competitive against local brands in the unorganized sector. It was reported that in the states of Rajasthan and Gujarat the local cola brands such as Choice and Tikli cost only half the price offered by CCI, which gave them the advantage in garnering the major market share before CCI came out with Chota Coke. CCI also targeted the rural consumer aggressively in its marketing campaigns, which were aimed at increasing awareness of its brands in rural areas. Acceptability The initiatives of CCI in distribution and pricing were supported by extensive marketing in the mass media as well as through outdoor advertising. The company put up hoardings in villages and painted the name Coca Cola on the compounds of the residences in the villages. Further, CCI also participated in the weekly mandies10 by setting up temporary retail outlets, and also took part in the annual haats11 and fairs – major sources of business activity and entertainment in rural India. CCI also launched television commercials (TVCs) targeted at rural consumers. In order to reach more rural consumers, CCI increased its ad-spend on Doordarshan. 12 The company ensured that all its rural marketing initiatives were well supported by TVCs. When CCI launched Chota Coke in 2002 priced at Rs. 5, it bought out a commercial featuring Bollywood actor Aamir Khan to communicate the message of the price cut and the launch of 200 ml bottles to the rural consumers. The commercial was shot in a rural setting. In the summer of 2003, CCI came up with a new commercial featuring Aamir Khan, to further strengthen the Coca-Cola brand image among rural consumers. The commercial aimed at making coke a generic name for ‘Thanda. ‘ Of the reason for picking up the word ‘Thanda', Prasoon Joshi, national creative director – McCann Erickson, the creator of the commercial, said, â€Å"Thanda is a very North India-centric phenomenon. Go to any restaurant in the north, and attendants would promptly ask, ‘thanda ya garam? ‘ ‘Thanda' usually means lassi or nimbu pani, ‘garam' is essentially tea. Because the character, in itself, represented a culture, we wanted to equate Coke with ‘Thanda', since ‘Thanda' too is part of the popular dialect of the north, thus making ‘Thanda' generic for Coca-Cola. With the long-playing possibilities of the ‘Thanda' idea becoming evident, ‘Thanda' became the central idea. Once we decided to work on that idea, the creative mind just opened up. â€Å"13 Between March and September 2003, CCI launched three commercials with the ‘Thanda Matlab Coca-Cola' tag line. All the three commercials aimed to make rural and semi-urban consumers connect with Coca-Cola. The first ad featured Aamir Khan as a ‘tapori' (street smart); in the ad he makes the association between Coca-Cola and the word ‘Thanda. ‘ The second commercial in the series featured Aamir Khan as a ‘Hyderabadi shop-keeper'; here again he equates the word ‘Thanda' with Coca-Cola. The third commercial featured Aamir Khan as a ‘Punjabi farmer' who offers Coca Cola to ladies asking for Thanda. The three commercials showed progression in associating ‘Coke' with ‘Thanda' in a rural/semi-urban context. In the first commercial the connection of Coke with Thanda was made, in the second one there was a subtle difference, with the shopkeeper asking customers to ask for Thanda instead of Coke, and the third commercial showed that when one asked for Thanda, one would get Coke. Analysts said that all the three commercials succeeded in make rural consumers connect to Coke and increased awareness of the brand among them. Along with TVCs, CCI also launched print advertisements in several regional newspapers. Future Prospects CCI claimed all its marketing initiatives were very successful, and as a result, its rural penetration increased from 9% in 2001 to 25% in 2003. CCI also said that volumes from rural markets had increased to 35% in 2003. The company said that it would focus on adding more villages to its distribution network. For the year 2003, CCI had a target of reaching 0. 1 million more villages. Analysts pointed out that stiff competition from archrival PepsiCo would make it increasingly difficult for CCI to garner more market share. PepsiCo too had started focusing on the rural market, due to the flat volumes in urban areas. Like CCI, PepsiCo too launched 200 ml bottles priced at Rs. 5. Going one step ahead, PepsiCo slashed the price of its 300 ml bottles to Rs 6/- to boost volumes in urban areas. (Refer Exhibit III for Pepsi Co's rural marketing initiatives. ) In early 2003, CCI announced that it was dropping plans to venture into other beverage businesses. Company sources said that increasing volumes of cola drinks had made the company rethink its plans of launching juice and milk-based beverages. In 2002, CCI had announced plans to launch beverages such as nimbu paani (lemon juice), fruit juice, cold coffee, and iced tea in collaboration with Nestle India. 14 Though CCI was upbeat because of its early success in its drive to capture the rural market, the question was whether the company would be able to take this success further. A major media setback occurred in August 2003, when the Delhi-based Center for Science and Environment announced that it had found high pesticide content in soft drinks manufactured and sold by both cola majors. Around same time BBC Radio in its program – ‘Face the Facts' alleged that Coke's plant in Kerala was making excessive use of groundwater resources in the region and was also contaminating the groundwater through discharge of toxic elements, thereby harming the land, water resources and also the food chain in the region. Though CCI refuted these allegations, the company reportedly experienced a considerable decline in sales after August 2003. With many social and political groups becoming active against the cola companies in rural areas, it remains to be seen whether CCI will be able to quench its thirst for the rural market.

An Analysis of Toyotas Strategic Procurement and Supply...

Purchasing Materials Management | | Strategic Procurement Supply Chain Management | Introduction The topic selected is (Strategic Procurement Supply Chain Management). For this study, we have selected Toyota Motor Corporations as our company of choice. Toyota is without doubt the best in the world, with its many philosophies and principles on how to make the best out of the least; JIT, lean production and elimination of waste and the desire for continuous improvement are just a few ways how Toyota has become the best in the auto industry. Toyota as a name, a company, and as a brand has become synonymous with Quality. At the heart of its success, lie family values that have been passed down; a norm that has become the†¦show more content†¦Across the world, Toyota participates enthusiastically in community activities ranging from the sponsorship of educational and cultural programmes to international exchange and research. Toyota has the fastest product development process in the world. New cars and trucks take 12 months or less to design, while competitors typicall y require two to three years. Toyota is benchmarked as the best in class by all of its peers and competitors throughout the world for high quality, high productivity, manufacturing speed, and flexibility. Toyota automobiles have consistently been at the top of quality rankings. Strategic Analysis To better understand a firm and its placement of its strategies, we must conduct an analysis of factors that might affect its selection of strategies. SWOT Analysis Strengths * Toyota Motor Corporation is the world’s largest vehicle manufacturer by production and sales. * Toyota is best known for environmentally safe, quality, reliability, durability and value for money. * Toyota’s Camry and Corolla have been the top-selling cars in their respected categories; in the past eight out of nine years. 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Additional figures and refe rencesRead MoreValue Chain Analysis By Michael Porter Essay2186 Words   |  9 PagesWhat is a Value Chain? A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter in his 1985 best-seller, Competitive Advantage Value chain analysis is a strategic analytical and decision-support tool that highlights the bases where businesses can create value for their customers. The frameworkRead MoreLogistics Of Ford Vs Toyota3500 Words   |  14 Pagesoverall supply chain model The ford motor company uses the six sigma stream line operation model that its supply chain is based on. This model was design by Penske on several initiatives. The aim is to create a more centralised logistics network, this was to cut down on carrier discrepancies, premium costs and reducing shipment overages as well as give accountability procedures to all suppliers and customers. Also reorganising their labour force giving the entire company a new flexible supply chainRead MoreWhat Is Linkage Between Upstream Supply Chains? Essay2024 Words   |  9 Pagesimprove the flexibility. To achieve this objective, the companies have to ensure each component in their supply chain must be designed with respect of flexibility (Borhanazad and Tran, 2012). Relevant theories reveal the linkage between upstream supply chains must be well-maintained through the sourcing strategy. The sourcing strategy is determined as new evolution in supply chain management in comparison with traditional sourcing method. Previously, the companies made sourcing decisions throughRead MoreHow We Define Value Creation1521 Words   |  7 PagesQuestions on Chapter 3 1. 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Crain and Stan Abraham David Crain, a marketing and strategy consultant, is visiting professor of marketing at Whittier College, CA, and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western, 2006).

Understanding counselling theory. Essay example - 1389 Words

Macclesfield College ABC Level 3 Certificate in Counselling Skills Assignment 2 Understanding counselling theory. Unit 2- R/601/7575 Hana Lewis- 144383 ABC 17970-33 Contents Page 3 : Introduction. (157 words) Page 3 : Origins of Person- centred counselling (198 words) Page 4: Key concepts and principles of Person- centred counselling. (288 words) Page 5 : How does Person-centred counselling, influence the understanding of the development of concept of self? (245 words) Page 6 : How does person-centred approach inform counselling practice? (267 words) Page 8-10: Key features and comparison of different models, with the person-centred model. (400 words) Page 11 : Conclusion. (200 words) Page 12: References†¦show more content†¦Locus of evaluation, the external locus of evaluation, is a reliance on externals for guidance and affirmation, characterised by ‘shoulds’ and ‘oughts’ and difficulty making decisions. The internal locus of evaluation, is the ability to trust our own self and own valuing system, less influenced by others opinions. The main principles of person centred model are the core conditions of empathy, congruence and unconditional positive regard. They are vital for building a safe therapeutic relationship, in which the client can explore fully. How does person-centred counselling, influence the understanding of the development of concept of self? Carl Rogers believed that; ‘clients become empowered to find their own solutions and their own unique, personally meaningful path through life.’ One theory of his client centred psychotherapy was based on the idea that; ‘every person has within an acorn, able to grow into a certain kind of tree, a blueprint for a unique life’ Rogers worked with many others in developing the idea that clients could heal themselves, if only the therapist provided ‘facilitative’ or core conditions of, ‘empathy, congruence and unconditional positive regard.’ Rogers used the symbolism of concept of self, being like a plant given water, soil, sun, and fertilizer. In these optimum or ‘facilitative’ conditions the client concept of self can grow and unfold like the plant. The client wouldShow MoreRelatedUnderstanding Counselling Theories1374 Words   |  6 PagesUnderstanding Counselling Theories 1a The B.A.C.P (British Association of Counselling and Psychotherapy) define counselling as ‘the skilled use of the relationship (between counsellor and client) to help the client develop self-knowledge, self-esteem and the ability to take control of his or her own life’. 1b Counselling is based on a therapeutic relationship, whereby the counsellor using their skills and knowledge to help the client to explore and understand their difficulties. This is done inRead MoreCounselling And Psychotherapeutic Theory Of Understanding Human Development2153 Words   |  9 PagesCounselling and psychotherapeutic theory is a way of understanding human development and experiences in relation to the environment. Each theory is based on a set of principles and concepts that have been derived from observable behaviour. However, each theory has identified limitations and no single theory is appropriate for all clients or all presenting issues. Psychotherapeutic integration is combining different theories and/or techniques to create a more comprehensive and complete outcome forRead Morecounselling theory essay1690 Words   |  7 Pagesï » ¿Unit 2: Introduction to Counselling Skills Theories Theory Essay Written Introduction In this essay I will describe key elements of Psychodynamic theory, Person-Centred theory and Cognitive-Behavioural theory. I will also identify the key differences between the above theories. I shall also describe how counselling theory underpins the use of counselling skills in practise. I will then end with my conclusion. 1.1 Key elements of psychodynamic theory Dr Sigmud Freud (1856-1939), isRead MorePsychodynamic Counselling Overview Essay923 Words   |  4 PagesPsychodynamic Counselling – Overview. Psychodynamic counselling has a long history and vast literature to condense so only a brief overview is possible here – following on from the themes already discussed and with particular focus on four psychologists: Freud, Jung, Adler and Klein. â€Å"The primary purpose of psychodynamic counselling is to help clients make sense of current situations; of memories associated with present experience, some of which spring readily to mind, others which may riseRead MoreReflective Reflection Essay999 Words   |  4 PagesDifferent theories and ways of practising exist for counsellors, with reflective practice becoming more popular amongst practitioners. Dallos, Stedmon (2009) state that for professionals working directly with people, such as counsellors, reflective practice has quickly developed into a fundamental component of training, and the best practice for creating successful outcomes. This essay will focus on how reflective practice is critical for professional life, and how the use of reflection and theory canRead MoreThe Profession Of Counselling Psychology1582 Words   |  7 PagesIntroduction The profession of counselling psychology has developed hugely during the past decade, this paper aims to provide a concise and general exploration of the nature of counselling psychology, it’s development history, where it stands among other traditional approaches, and how disciplines of psychology is linked with a range of models of psychotherapy. In 1982 counselling psychology started developing as a section within the British Psychological Society, and in 1994 it was then recognizedRead MoreDescribe How Current Counselling and Psychotherapy Practices Emerged from Psychiatry and Psychology.1226 Words   |  5 Pagescurrent counselling and psychotherapy practice emerged from psychiatry and psychology. Use critical evaluation of theoretical evidence to support discussion points. 2, Analyse the similarities and differences between psychotherapy and counselling practices using evidence, aims and objectives relevant to practice and therapeutic need. Counselling and psychotherapy are very different areas of speciality than psychiatry or psychology. Yet it is from these two health practices that counselling and psychotherapyRead MoreSocial Control And Social Influence1728 Words   |  7 Pagesand law enforcement agents such as: police, military, and other city, state, and federal agencies. This form of control is set in place to prevent chaos in society. Theories of social control have been used to define and explain how the behaviours and actions of a person could be controlled by social agents (Dixon, 2015). These theories have been used by certain interactionists, functionalists, Marxists and post-structuralist to understand the way in which social norms and order is defined and maintainedRead Moreâ€Å"Compare and Contrast the Different Ways the Person-Centred and Cognitive- Behavioural Approaches to Counselling Understand and Make Use of the Counselling Relationship†1559 Words   |  7 Pagescognitive- behavioural approaches to counselling understand and make use of the counselling relationship†    This essay is written to compare the counselling relationship in person-centred and cognitive-behavioural counselling by outlining both the theory and practice of the counselling relationship. This will be done by outlining the theory of the counselling relationships and the theory in practice. 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Differences Between Object And Colour Essay - 1667 Words

Assignment 2 Discerned as the most common essences in the society, object and colour they are interrelated. Substantially,the correlations are inevitable. Therefore it is not easy to address the works from these aspects instead I would like to address the prominent elements of each work to elaborate more on it. It might be confusing yet this is one of the problem that I strive to tease out because both object and colour are not authorised a declaration. They do not have the perfect exemplification to explain thoroughly unlike science fomula Intrinsic complexity ‘defies linguistic description, and its intense engagement of feeling and sensitivity to context. whereby the architectural space becomes the arena for an experience that melds physical and immaterial/mental coordinates. What their work has in common is an immersion in the present and the displacement of cognition by experience. é   ­Nowadays we might be confronting with the situation that We put our own side of asthetic opinions on to objests so much that we do not think of what their intrinsic vales truly are, or the impact they actually bring us nor their relationships between the environment! For the Turner Prize exhibition The main piece of work of Karla Black is called Doesn t Care In Words(2011), a hanging sculpture made of cellophane, paint, sugar paper, chalk, plaster powder, powder paint, sellotape, cosmetics, paint, vaseline as well as moisturising cream. Bath bombs are scattered withShow MoreRelatedDifferent Methods For Transfer Energy From One Source1119 Words   |  5 PagesConduction, Convection and Radiation are three different methods to transfer energy from one source, such as an object, to another. 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There are three groups of colours PrimaryRead MoreThe Self Portrait Art Essay1654 Words   |  7 Pagespersonality and life experiences in their self-portraits are Frida Kahlo and Ben Quilty. Many of their artistic techniques can be derived from the same origins. Whilst there are similarities in self-portraits by any artist usually, you will find differences the norm. After all, this is what makes art and art form. Frida Kahlo, one of many world renowned artists from the 1930s, was a revolutionary. Alongside Pablo Picasso, Francis Bacon and Wassily Kandinsky, they created art that needed a new classificationRead MoreTesting of the Stroop Effect in Colour-Associated Words and Neutral Words1218 Words   |  5 PagesTesting of the Stroop effect in colour-associated words and neutral words Abstract Study examined the Stroop effect in words which are not colours, but represent related object connected to certain colours and whether that would yield similar or the same effect as the classic Stroop study. Previous studies such as Stroops (1935) found out a clash between controlled and automatic processing, which resulted in delayed answering. This experiment was conducted for 20 participants of both sexesRead MoreDavid Rosenthal’S Hot (High Order Thought) Theory Of Consciousness1260 Words   |  6 Pagesclaim that we have very few colour concepts concerns the fact that we cannot remember fine differences in colour. 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The Secret Circle The Divide Chapter 3 Free Essays

â€Å"Spring is in the air,† Melanie said to Cassie and Laurel, closing her gray eyes momentarily and taking a deep breath in. â€Å"You can almost smell it, can’t you?† Cassie slammed her locker shut and inhaled, but all she could smell was the same school hallway scent of sweat, paper, and ammonia. â€Å"It was a rough winter,† Laurel said. We will write a custom essay sample on The Secret Circle: The Divide Chapter 3 or any similar topic only for you Order Now â€Å"I think that has something to do with it.† She had adorned herself appropriately this morning in a floral-print dress. â€Å"The spring equinox festival is going to be huge this year.† There was a bustling excitement to their surroundings – voices seemed louder, footsteps quicker, everyone appeared more lively and animated – everyone had spring fever. Then Cassie remembered that the new principal was being announced at this morning’s assembly. Maybe that was the source of all the new energy in the air? She was eager to meet the man who would be in charge of their school, especially after their last principal turned out to be Black John in disguise. But Melanie and Laurel were probably right – it was this weekend’s spring festival that had everyone keyed up. Their schoolmates were all planning their outfits and debating over who’d be a worthy date. Nobody cared who the new principal was. â€Å"It’s a good sign,† Melanie said. â€Å"A celebration of new beginnings is just what this town needs.† Cassie wanted to be as excited as everyone about the coming spring, but her heart felt heavy in her chest. Her disastrous attempt to talk to her mother the previous night was still weighing on her. Just then Chris and Doug Henderson swept by on Roll erblades, laughing as they tore through the crowded hallway. Their forward momentum blew their disheveled blond hair back from their identical blue-green eyes. They slowed down only to hand out star-shaped flowers to whichever pretty girls they passed. Suzan, carrying a wicker basket full of the flowers, jogged behind them to keep them supplied. â€Å"What the heck was that?† Cassie asked. â€Å"Chionodoxa luciliae,† Laurel said. Melanie gave Laurel a shove. â€Å"In English.† â€Å"Sorry.† Laurel smiled. â€Å"Those blue flowers. They’re called glory-of-the-snow. They’re one of the first signs of spring.† It occurred to Cassie then that even the Henderson twins, who’d lost their sister, Kori, just last fall, were embracing the new season. She could try a little harder to have a more positive outlook. â€Å"I think I’ve seen those flowers,† she said. â€Å"They’re in the rock garden behind the gymnasium.† â€Å"Not anymore they’re not,† Sean said, laughing loudly. He walked toward them with a bouquet of the blue flowers in his skinny outstretched hand and hesitantly offered them to Cassie. â€Å"Thanks, Sean,† Cassie said, but before she could accept the bouquet, Faye stepped in and swiped it from accept the bouquet, Faye stepped in and swiped it from Sean’s hand. She sniffed at the buds and then shoved them back onto Sean’s chest. â€Å"Run along to the assembly and find some other pathetic girl to give those to,† she said. Then she turned to Cassie. â€Å"I need a word with you.† Faye was wearing all black, as she often did, but her outfit today was tighter and more revealing than usual. Cassie gave a nod to Melanie and Laurel. â€Å"It’s okay,† she said. â€Å"Go ahead to the auditorium. I’ll see you there.† She’d promised herself she would show no fear to Faye, no matter what. She couldn’t allow herself to be afraid to be alone with her, especially at school, where it was safe to assume she’d be protected from any abuse Faye could inflict upon her. Faye, of course, wasted no time making her point. â€Å"I know you’re new to this whole leader thing,† she told Cassie. â€Å"But even you should recognize you won’t be able to play fair for long.† â€Å"I don’t know what you’re talking about.† Faye scoffed, like it was beneath her to have to explain herself. â€Å"Don’t play innocent with me, Cassie. It doesn’t work.† Cassie glanced up and down the empty hallway and put her hands on her hips. â€Å"If you actually have something to say to me, Faye, then say it. But if you’re just trying to intimidate me, you’re not succeeding.† â€Å"Liar.† Faye reached out to lightly brush aside the few strands of hair that had fall en in front of Cassie’s eyes, and Cassie jumped back. Faye smiled. â€Å"Here’s what I have to say. Power always Faye smiled. â€Å"Here’s what I have to say. Power always creates enemies. It divides people into two types, good and bad. If you really want to be a leader of this Circle, then you need to pick a side.† Cassie remembered Diana once saying that power was only power – it wasn’t good or bad. Only the way we use it is good or bad, she’d said. But even Diana had changed her opinion about this. â€Å"I’ve already chosen a side,† Cassie said. The star ruby around Faye’s neck glistened. It was the same color as her lipstick. â€Å"No, you haven’t,† she said. â€Å"There’s something in you that proves you’re daddy’s little girl. You can feel it inside you. A darkness. I know you can.† Cassie hugged her books tighter to her chest. â€Å"You don’t know anything.† â€Å"Isn’t it exhausting trying so hard to emulate Diana when really you’re just like me?† â€Å"No. Because I’m nothing like you.† Faye let out a deep, throaty laugh and took a step back. She’d accomplished what she’d intended. Cassie was significantly rattled. â€Å"Better hurry up,† she said. â€Å"You don’t want to be late to the assembly.† She pulled a tube of lipstick from her bag and applied another slash of dark pigment to her lips. â€Å"Want some?† She held the bloodred tube out to Cassie. â€Å"I think it’s your color.† In a flash of anger Cassie thought to swat the lipstick right out of Faye’s hand. But that would be giving her exactly what she wanted. She was trying to push Cassie into giving in to her lowest impulses, to be as brash and reckless as she was. But Cassie wouldn’t do it. She wouldn’t give Faye that satisfaction. Instead, she turned her back on her, and when she did, she caught sight of someone she hadn’t seen before. A boy. Faye noticed him, too. Together, they watched him walk up the hallway. He was tall and muscular with light brown hair, and he must have just finished working out, because he was wearing warm-ups and sneakers. He carried a gym bag in one hand and a lacrosse stick in the other. â€Å"That boy is gorgeous.† Faye capped her lipstick and stuffed it into her purse. â€Å"You know how I love those sweaty jocks.† Cassie rolled her eyes. Faye immediately approached the boy to stake her claim. â€Å"Are you lost?† she called out to him. â€Å"I can help you find your way.† His head shot up when he realized he was being spoken to. Cassie saw that his eyes were green like emeralds, as beautiful as Diana’s. â€Å"No, thank you,† he said, in a voice both rugged and cocky. â€Å"I know where I’m heading.† â€Å"To that boring assembly?† Faye wasn’t about to give up that easy. â€Å"In that case, I can help you lose your way.† That got a smile out of him, but he directed it at Cassie. â€Å"Hi,† he said. â€Å"I’m Max.† â€Å"This is Faye,† Cassie said, returning Max’s grin. â€Å"She’s glad to meet you.† Max dropped his gym bag onto the floor and shook Faye’s hand in a way that made it obvious he was used to girls fawning over him. â€Å"Cassie,† Faye said, still holding Max’s thick hand in hers. â€Å"Won’t Adam be waiting for you at the assembly? You should probably get going.† Cassie nodded. â€Å"She’s right. I should.† As Cassie turned away, she heard Max call after her, â€Å"See you in there.† Cassie made it into the auditorium just in time for the welcoming ceremony. She was relieved to find Adam waving her over to where he was seated in the last row. The auditorium was more crowded than she had ever seen it. Groups of students were crammed in the back and up each exit row. The humming excitement Cassie picked up on in the hallway had carried over here, where it heightened like rough water constrained by a dam. But once Mr. Humphries tapped on the microphone to quiet the crowd and make some announcements, that restless energy died down to a low-level boredom. Assemblies were always fun until the assembly part. Cassie let her eyes roam over the crowd. She found Diana all the way up front, seated with her AP English class. Melanie and Laurel had joined Suzan, Sean, and the Henderson brothers in the center rows about midway from the stage. And Deborah and Nick were just a few rows behind them. Cassie noticed that none of them looked concerned. They appeared as bored and apathetic as the rest of the school. Was she the only one still reeling from the last assembly they had to welcome a principal? Were they all just faking it, trying to put their best faces forward? Or was everyone really that much better at moving on than Cassie? Sally Waltman and Portia Bainbridge were sitting in their cluster of cheerleaders. Sally’s rust-colored hair stood out from the rest of her mostly blonde friends, so she was easy to spot in their crowd. She was laughing at something Portia was saying, probably making fun of someone, like she always did. The Circle had come to an uneasy truce with Portia and her brothers, but Cassie still didn’t like her. â€Å"You okay?† Adam asked when Cassie settled into her seat. â€Å"You’ve got that I-just-had-a-Faye-encounter look.† â€Å"I’m fine. Faye was getting up in my face, but then a hot boy walked by, and she forgot all about me.† â€Å"That’s our Faye.† Adam took Cassie’s hand in his and squeezed it. â€Å"Who was the boy?† â€Å"I don’t know, someone new. His name was Max.† Cassie searched the auditorium for Faye and found her standing in the corner talking to Max – talking at him was more like it. He leaned with both hands on his lacrosse stick, like he might fall over from boredom if it weren’t holding him up. Cassie shifted her attention to the man she assumed was the new principal waiting off to the side. He wore a finely cut dark suit and had salt-and-pepper hair. He was tall, with broad shoulders, and kept his hands clasped behind his back. He was handsome, the way Mr. Brunswick had been handsome. Weak applause welcomed him to the stage. â€Å"Thank you,† he said, as he adjusted the microphone. â€Å"I’m Mr. Boylan, and it’s a pleasure to make your acquaintance.† His voice was deeper than Cassie had expected it to be. His outer appearance was dapper and elegant, but he had the voice of a lumberjack – it had a toughness to it, a grit, and the slightest hint of an accent she couldn’t place. A shiver ran down her spine. No, Cassie thought to herself. You’re being paranoid. Just because Mr. Brunswick turned out to be evil doesn’t mean Mr. Boylan will. She figured she must have been suffering from some kind of post-traumatic stress, the way soldiers returned from wars startled at every harmless loud sound they heard. But as Mr. Boylan continued speaking, every muscle in Cassie’s body tightened in defense. She glanced at Adam to see if he sensed anything off about the principal, too, but he was calmly watching the stage with no expression of alarm. â€Å"Thank you all for your gracious welcome,† Mr. Boylan said. â€Å"I hope you’ll do the same for my son, who will also be a student here.† He pointed to the far corner, where Max was still leaning on his lacrosse stick, staring straight ahead. Adam and Cassie looked at each other simultaneously. Neither of them had to say it. Of course. Faye’s new crush was the principal’s son. Faye was smirking behind him, watching the back of his head as if she could burn a hole through it with her desire. When she caught Cassie watching, she puckered her lips into a kiss and blew it Cassie’s way. Then she stuck out her tongue, pretending she might lick the back of Max’s neck. â€Å"This can’t be good,† Cassie said. How to cite The Secret Circle: The Divide Chapter 3, Essay examples

Sample Introduction Paragraph On Renaissance Art Essay Example For Students

Sample Introduction Paragraph On Renaissance Art Essay Renaissance Art The Renaissance is studded by the names of the artists and architects, with their creations recorded as great historical events (Arthur, 2008). The Renaissance was an epoch of great art and literature, and was a period of time when people shifted away from the ideas and traditions of the Middle Ages. Many of the most prominent educators, artists and architects were from this period. Artworks dating from the 1 5th century to the 16th century, during the Renaissance era, express ideas of individualism, imitations of classical antiquity and the understanding of proportions and realism. Michelangelo David, the self-portrait of Raphael, and Leonardo dad Vines Mona Lisa depicts the idea of individualism. Unlike the paintings during the Middle Ages that mostly contained religious themes that glorified God, the works of these artists focused on the potential of man, and each of them had their own unique style that showed their different talents and capabilities. Art in the Renaissance brought out the individual (Scotsman, 2008). Michelangelo sculpture, David (1501-1504) shows he idea of an ideal Renaissance male. The sculpture is shaped into a physically perfect man who stands in a confident manner. This symbolizes that mans capacity for personal development is unlimited; knowledge and a broad range of abilities are within every mans reach (How To Be, 2008). A self-portrait of Raphael (1504-1506) also shows how individualism was valued during the Renaissance. Repeals self- portrait of himself portrays the idea of self-glorification (Scotsman, 2008). Leonardo used many of his own novel techniques and ideas to paint Mona Lisa. The way the objects eyes were painted, the way the subjects mouth curved into a subtle smile, and the landscape behind the subject that appears to be a fictional place gave the painting its uniqueness (The Mona Lisa, 2009). Many of the artists during the Renaissance focused on individuality and on painting in their own unique styles to portray the potential of human beings. Imitation of classical antiquity can be seen in renowned artworks such as Leonardo dad Vines Vitiation Man (1490), and Repeals The School of Athens (1509-1510). Both of artists studied the findings and observations of the Romans and Greeks, and used them as a reference to create their own works of art. The Vitiation Man was sketched by Leonardo dad Vinci in honor of the Roman architect Vitreous. Dad Vinci used Vitreouss ideas of perception and proportion to create the sketch (Vitiation Man, 2012). He read the ancient Roman texts and combined it with his actual observations of the human body. Repeals The School of Athens is a painting that exhibited many well-educated Greek scholars and educators. Plato and Aristotle are painted right in the center of the painting with Socrates on top of the staircases The School of Athens, 2012). Many artists during the Renaissance looked back into the works of their ancestors, combined the ideas of the past and present to create The proportions and realistic features that can be seen in Michelangelo The Creation of Adam (1 51 1), and Leonardo dad Vines Vitiation Man (1490), is one of the factors that define Renaissance artwork. Both Michelangelo and Dad Vinci studied the human anatomy to produce more realistic artworks. In The Creation of Adam, God is resting on the outline of the human brain (Hall, 2013). All the figures in the painting ad depth and perspective. Leonardo sketch of the Vitiation Man was carefully proportioned. The length of the outspread arms were equal to the figures height and the length of hand is one-tenth of the height. The sketch also shows the symmetry of the human body. The artists during the Renaissance focused greatly on realism, painting all their artworks with great detail of every part of the human body. The Renaissance was a period of time when artworks shifted away from only focusing on religion to representing individualism, classical antiquity, and irrespective and realism.